9 Reasons to Use Instagram for Business
Is Instagram right for your brand? Yes! Here’s why you need to use Instagram as a commercial enterprise, regardless of what industry you are in.
With more than 25 million Instagram commercial enterprise accounts and more than $7 billion spent on Instagram advertising last year, it’s clean that brands are making an investment on this channel.
Others, however, stay at the sidelines, and one of the chief reasons is that they (incorrectly) believe they’ve nothing to publish. This couldn’t be further from the truth.
Whether you’re a modern B2C agency or a conventional B2B company, there’s an area for you at the ‘gram.
Don’t fall into the lure of thinking your commercial enterprise doesn’t have some thing visually thrilling to submit.
With a touch creativity and strategic planning, you’ll find there’s lots you could post on Instagram.
Here are 9 reasons you need to use Instagram as a business, regardless of what your industry is.
1. Customers Expect It
Customers will search for you on Instagram. They may search for you specifically with the aid of using name, or with the aid of using hashtags relating to your business or location.
Either way, not locating you is a awful experience. Even if you don’t plan to be tremendously energetic on Instagram, the excellent practice is to create an account that, on the very least, has your business name, contact information, and some posts to show off your brand.
In any case, you don’t want that search to come up empty – or, even worse, lead them to a competitor.
2. It’s a Trust Signal
Having an Instagram account especially a verified Instagram account is one extra signal that your business is reputable, real, and transparent.
If you’re doing on-line business exclusively, having but every other social account where your clients can get to recognize your business is highly valuable.
3. Your Customers & Users Can Tag You
Let’s say you offer a client exceptional service, or a customer is over-the-moon about a product they just bought from you. It’s tremendously possible they’ll take to Instagram to share the story, and their glowing review is gold.
That’s the kind of element you definitely need to be tagged in so that it could display up on your Instagram account.
But right here’s the thing in case you don’t have an Instagram account to start with, the patron will by no means be able to tag you and it’s a huge missed opportunity.
4. You Can Tag and Sell Your Products
If you promote products, the ability to share Instagram photos and videos that link at once to those products is a major win.
To take advantage of this feature, you want to create a product catalog from your Facebook web page (that’s where Instagram pulls the product information from).
5. Point Back to Your Site
It isn’t just products you can showcase from your Instagram account – it’s also your white papers, infographics, weblog posts, and every other content material you submit to your website.
Instagram is one more social channel where you could drive site visitors back to your site.
You can toggle sharing to Facebook or Twitter on directly from Instagram, as well, or use a social dashboard that lets your post the same message to different social channels with more than one clicks.
6. Online Reputation Management
When it comes to online reputation control and search engine optimization for your brand name, having an Instagram account is a must-do.
Your online reputation is critical in your business, and for that reason, you need to be vigilant about what comes up while customers look for your business or brand’s name.
In addition to your website, your social channels generally display up on the first web page of the search engine results, as well.
For that reason, it’s a excellent exercise to create commercial enterprise accounts on all social networks (which includes Instagram) with your brand name, even if you don’t plan on using them frequently.
The concept right here is to govern the search engine results page as much as you could by creating profiles and content material that points again to your brand.
That way, in the event you do get bad exposure on-line, your website and social accounts have a fighting risk to rank above any negative content material.
7. Your Competitors Are on Instagram
If you don’t have an Instagram account and your competitors do, you’re giving them a competitive edge, plain and simple.
If you’re stumped on what kind of content to post to Instagram, study what your competition are doing. It’ll give you lots of inspiration for what you could do, too!
Instagram is also a beneficial networking tool. You can like, comment and send messages to different like-minded agencies or individuals and form a relationship with them over the years with meaningful interactions.
That way, in case you ever need to reach out to them in the actual world or run into them at an event, you’ll have already laid a foundation on Instagram.
9. You Can Attract Talent
Whenever people are thinking about working with or for a brand new company, they need to know what it’s surely like.
Giving them a transparent glimpse of behind-the-scenes moments on Instagram (and social media in general) is a great way to show off your company culture.
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